Morally Right AdBlock

Morally Right AdBlock

Morally Right AdBlock is an ad blocker that allows non-intrusive ads in order to support content creators. It aims to balance blocking disruptive ads while still providing revenue for websites.
ad-blocking privacy nonintrusive-ads content-monetization

Morally Right AdBlock: Balance Ads & Support Creators

Morally Right AdBlock is an ad blocker that allows non-intrusive ads in order to support content creators. It aims to balance blocking disruptive ads while still providing revenue for websites.

What is Morally Right AdBlock?

Morally Right AdBlock is an ad blocking extension for web browsers that aims to take a more ethical approach to ad blocking. Unlike traditional ad blockers that block all ads, Morally Right AdBlock allows certain non-intrusive ads in order to continue providing revenue for content creators and websites.

The goal of Morally Right AdBlock is to block disruptive, annoying, and privacy-invasive ads - like auto-playing video ads with sound, large pop-ups, and trackers that follow you between sites. But it leaves uncompromising ads that blend nicely into websites, like simple text or image ads. This way it continues to enable income for site owners, allowing them to keep offering free content and services.

By taking a more moderate stance between completely blocking ads and allowing all ads, Morally Right AdBlock aims to foster a sustainable ad-supported web that respects both the experience of users as well as content creators. Early user testing shows it can block up to 85% of ads on most sites while still allowing 15% to support websites. The developers also offer settings to customize levels of ad blocking strictness as needed.

Morally Right AdBlock Features

Features

  1. Blocks intrusive and disruptive ads
  2. Allows non-intrusive ads to support content creators
  3. Customizable ad blocking settings
  4. Whitelisting functionality for trusted websites
  5. Detailed analytics on blocked ads and revenue generated

Pricing

  • Free
  • Freemium

Pros

Supports content creators while blocking disruptive ads

Provides a balanced approach to ad blocking

Customizable settings to fit user preferences

Detailed analytics to understand the impact of ad blocking

Cons

Some users may prefer a more aggressive ad blocking approach

Requires user to manually whitelist trusted websites

May result in reduced revenue for some content creators

Official Links


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