Morally Right AdBlock is an ad blocker that allows non-intrusive ads in order to support content creators. It aims to balance blocking disruptive ads while still providing revenue for websites.
Morally Right AdBlock is an ad blocking extension for web browsers that aims to take a more ethical approach to ad blocking. Unlike traditional ad blockers that block all ads, Morally Right AdBlock allows certain non-intrusive ads in order to continue providing revenue for content creators and websites.
The goal of Morally Right AdBlock is to block disruptive, annoying, and privacy-invasive ads - like auto-playing video ads with sound, large pop-ups, and trackers that follow you between sites. But it leaves uncompromising ads that blend nicely into websites, like simple text or image ads. This way it continues to enable income for site owners, allowing them to keep offering free content and services.
By taking a more moderate stance between completely blocking ads and allowing all ads, Morally Right AdBlock aims to foster a sustainable ad-supported web that respects both the experience of users as well as content creators. Early user testing shows it can block up to 85% of ads on most sites while still allowing 15% to support websites. The developers also offer settings to customize levels of ad blocking strictness as needed.
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