Observu

Observu

Observu is a user session recording and analytics software that helps product teams understand customer behavior by recording videos of real user sessions. It provides heatmaps, session playback, and powerful analytics.
Observu image
user-tracking session-recording heatmaps analytics

Observu: User Session Recording and Analytics Software

User session recording and analytics software helping product teams understand customer behavior with video recordings, heatmaps, session playback, and powerful analytics.

What is Observu?

Observu is a user session recording and analytics software designed to help product and UX teams understand real customer behavior. It works by recording videos of actual user sessions, allowing you to see exactly how customers are using your product.

Key features of Observu include:

  • Session recordings - Observu captures videos of real user sessions, letting you visually see everything a customer does in your product. This helps uncover usability issues and opportunities to improve the user experience.
  • Heatmaps - See where users click, tap, scroll, and hover in your app with visual heatmaps. Easily identify the most and least used elements.
  • Playback and annotation - Replay sessions to analyze behavior in context. Annotate recordings to share insights with your team.
  • Live sessions - Spy on users live as they use your product to quickly diagnose issues.
  • Funnels and conversion analytics - Visualize drop-off rates in key workflows to improve funnel conversion.
  • Integrations - Integrates with tools like Jira, Slack, Figma, and more to streamline sharing insights.

With its focus on understanding real customer behavior through session recordings and analytics, Observu provides valuable user data to optimize UX and identify improvement opportunities. It's designed specifically for digital product teams operating in an agile workflow.

Observu Features

Features

  1. Session recording
  2. Heatmaps
  3. Funnel analysis
  4. Session playback
  5. Powerful analytics

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to integrate

Intuitive dashboard

Affordable pricing

Good customer support

Cons

Limited customization options

No conditional logic for recordings

Data export capabilities could be better


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