Poptent

Poptent: Video Content Creation Platform

Discover Poptent, the innovative platform that connects brands and agencies with talented filmmakers and video creators, enabling companies to crowdsource custom video content through exciting contests.

What is Poptent?

Poptent is an online video creation platform built to connect brands and agencies with talented filmmakers around the world. It operates as a crowdsourcing marketplace for custom commercials, explainer videos, testimonials, and other video content.

Here's how it works: brands launch a video contest on Poptent, providing a creative brief for the type of video they need produced. The Poptent community of over 100,000 professional and aspiring videomakers then submit their entries, competing to win cash prizes. A panel of judges selects the top submissions and awards the prizes.

This crowdsourced model makes Poptent a cost-effective way for companies to obtain quality video content. Rather than hiring an agency or production company, they get a large volume of video submissions to choose from through an online contest structure. The cash prizes give videomakers incentive to create great work in hopes of winning.

Over 5,000 brands and agencies have used Poptent to source video for their marketing campaigns and digital content needs. The platform has paid out over $7 million to its creative community. Types of video content frequently requested include commercials, explainers, testimonials, interviews, social media videos, and more.

Key benefits for brands include lower production costs, faster results, and access to fresh creative ideas from video creators around the world. For videomakers, Poptent serves as a pipeline of paid video opportunities with big brands.

Poptent Features

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