Zooppa

Zooppa

Zooppa is an online platform that connects brands and agencies with creative talent for video ad campaigns. Companies post briefs describing the video they want made, and creators submit ideas and content. Winning submissions get paid and used in ad campaigns.
Zooppa image
video advertising crowdsourcing

Zooppa: Connect Brands & Agencies with Creative Talent for Video Ad Campaigns

Online platform connecting brands, agencies, and creators for video ad content needs, posting briefs and submitting ideas, winning submissions get paid and used in ad campaigns.

What is Zooppa?

Zooppa is an online platform and community that facilitates connections between brands, advertising agencies, and creative talent for the purpose of video advertising campaigns. It allows companies and organizations looking to commission video ads to post briefs detailing the specifics of the video content they require, including subjects, themes, length, formats, deadlines, and compensation.

Once a brief is posted, members of the Zooppa community, a large network of videographers, graphic designers, animators, and other creative professionals can submit ideas and content that match the requirements. There is often high competition between creators to provide the top submissions.

The brand or agency posting the brief then selects one or more winning submissions that most closely align with their needs and pays the winning creator(s) the advertised compensation so that they retain rights to use the video content in advertising campaigns and promotions. This allows them to obtain quality, customized promotional video content easily without the need to employ full-time creative staff.

For creative professionals, Zooppa provides opportunities to showcase talent, build a portfolio, gain exposure, make connections with leading brands and agencies, and earn money through video production work. As the Zooppa community has expanded, top talent is able to use consistently high-quality submissions to establish their reputation and land ongoing paid work producing video ads and other content.

Zooppa Features

Features

  1. Brands and agencies can post video ad campaign briefs
  2. Creators can submit ideas and content for the briefs
  3. Community voting on video ad submissions
  4. Winning videos get produced and used in ad campaigns
  5. Paid rewards for winning submissions

Pricing

  • Freemium

Pros

Good way for brands to crowdsource video ad ideas

Opportunity for creators to get their work seen and paid

Community engagement through voting system

Cons

Brands may get too many low quality submissions to sift through

No guarantee creators will get paid for their work

Community voting could lead to groupthink instead of innovative ideas


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