A self-help mobile app that uses colors and archetypes to help you identify your passions, values, and life purpose through a personalized assessment and guided exercises.
Purpose Color is a self-discovery and personal development app designed to help users identify their core passions, values, and sense of purpose in life. Through a series of interactive assessments and reflections, the app provides users with a “color” profile that encapsulates their unique strengths, motivations, and potential contributions to the world.
At the heart of the Purpose Color methodology is the recognition that everyone has a unique combination of talents, interests, and perspectives that gives their life meaning. The app helps crystallize this through the use of 12 “color archetypes” - categories like Builder, Scholar, Caregiver, etc. - each representing a cluster of personality traits and values. After responding to a series of thoughtful questions, users receive their custom color blend and a personalized roadmap for aligning their lifestyle with their true calling.
In addition to identifying one’s color profile, the app also provides guided exercises, journal prompts, and action plans to help users apply their strengths and passions in pursuit of personal growth and life purpose. Whether hoping to make an important life decision, overcome a career block, or simply understand oneself more deeply, Purpose Color provides a framework and toolkit for self-discovery through the lens of motivations and potential contributions.
With its research-backed methodology, intuitive design, and actionable framework, Purpose Color aims to help people gain clarity, meaning, and direction by illuminating their inner motivations and true callings.