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ReviewMeta is a free online tool that analyzes the reviews of any Amazon product to determine if the reviews are reliable or if they may have been manipulated. The website was created to help shoppers identify products that have a large number of fake or incentivized reviews.
Here's how ReviewMeta works: You enter the Amazon URL of any product sold on Amazon. ReviewMeta then analyzes all of the reviews using its proprietary algorithm to give each review a score based on how reliable, unbiased and authentic it determines the review to be. It then provides an adjusted star rating for the product, excluding any reviews believed to be unreliable.
ReviewMeta looks for certain patterns and anomalies in reviews that may indicate deception or coordination between sellers, brands and review writers. Things it analyzes include review dates, word patterns, repeated phrasing, references to free products and more. It then provides charts and data to reveal which reviews it has deemed suspicious or misleading.
The mission of ReviewMeta is to bring more transparency and trust to ecommerce sites like Amazon that have dealt with issues around fake reviews. The website was founded by Tommy Noonan in 2015 after he purchased several highly-rated products on Amazon that ended up being very low quality. ReviewMeta has analyzed millions of Amazon product listings to date.
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