SpotX
SpotX is an ad serving platform for digital video advertising. It provides ad serving, optimization, and monetization tools to publishers, broadcasters, and other content owners to manage video advertising.
video-advertising
ad-serving
monetization
SpotX: Ad Serving Platform for Digital Video Advertising
SpotX offers ad serving, optimization, and monetization tools for publishers, broadcasters, and content owners to manage video advertising.
What is SpotX?
SpotX is a leading video advertising platform built for modern video. As one of the pioneers in programmatic video, SpotX has been focused on video since 2007. The platform is designed to provide the most efficient marketplace for buying and selling video advertising in both private and open environments.
Key capabilities and benefits of SpotX include:
- Ad serving, optimization and monetization tools for premium publishers and broadcasters
- Cross-screen, cross-format ad experiences built for the living room
- Advanced audience targeting and real-time bidding marketplace for buyers
- Seamless PMPs to connect premium buyers to exclusive inventory
- Third party verification and viewability offerings for delivering quality ad experiences
- Industry-leading analytics for full campaign visibility
With over 125 billion ads delivered monthly, SpotX works with top media companies like Hulu, SlingTV, TEGNA, Univision, and thousands more. Advertisers can access premium environments and advance video ad tools through one platform.
SpotX Features
Features
- Ad serving and optimization
- Programmatic advertising capabilities
- Audience targeting and data integration
- Real-time bidding and auction-based pricing
- Reporting and analytics tools
- Demand and supply-side platform integration
Pricing
- Subscription-Based
Pros
Comprehensive video advertising solution
Robust programmatic capabilities
Advanced audience targeting and data integration
Efficient ad delivery and optimization
Extensive partner integrations
Cons
Can be complex for smaller publishers
Pricing can be higher compared to some alternatives
Learning curve for using the platform's features
Official Links
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