What is STAR Desktop Mailings?
STAR Desktop Mailings is an affordable yet powerful marketing automation platform designed for small businesses and entrepreneurs. It makes it easy to plan, execute, and measure the performance of multi-channel marketing campaigns, without needing a big marketing team or deep technical skills.
With an intuitive drag-and-drop interface, users can quickly build campaigns that leverage email, direct mail, SMS/text messaging, social media, and more. Flexible workflows automate multi-step nurture campaigns targeted to different customer segments. An integrated contact management system centralizes all prospect and customer data in one place for easy segmentation.
Key features and capabilities include:
- Drag-and-drop campaign builder for emails, landing pages, forms, direct mail, and SMS campaigns
- Tools for multi-step nurture campaigns targeted to different buyer stages or segments
- Contact database for centralized prospect/customer profiles and segmentation
- Email deliverability features and inbox placement testing
- Automated responses and triggers based on prospect behaviors
- Link tracking, open & click analytics, and campaign performance reports
- Integrations with popular CRMs, email providers, and other tools
STAR Desktop Mailings aims to make multi-channel marketing automation accessible for small business owners and solopreneurs. With an easy-to-use interface and affordable pricing plans, it provides powerful capabilities to engage leads and drive conversions without high complexity or costs.