Upworthy.com

Upworthy: Viral Content Curation for Inspiration

Discover inspiring stories from around the web, carefully curated to make a positive impact on your day

What is Upworthy.com?

Upworthy is a viral content website that launched in March 2012 with the goal of curating stories that truly matter and have meaningful impact. The site's founders, Eli Pariser and Peter Koechley, wanted to create a platform that would help important stories spread, instead of just entertaining or distracting content.

Upworthy's team handpicks stories, videos, infographics and other media that deal with social justice, environmental, political and other issues that affect society. They craft catchy headlines and summarize the key meaningful elements of each piece in order to grab readers' attention and make them want to click and share. Their curation and promotion work helps ensure that stories with the power to inform, inspire change, and move society forward reach wide audiences.

Some of Upworthy's most viewed pieces cover real-life struggles and triumphs, the goodness of humanity, ethical questions and debates, scientific discoveries, and more. Their uplifting, thoughtful content aims to counterbalance popular viral media that is silly, snarky or vulgar. The site's thoughtful packaging of stories has successfully made substantive topics extremely shareable. As of 2021, Upworthy reached over 100 million readers globally each month.

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