What is Zappar?
Zappar is an augmented reality platform designed to help businesses and developers create and distribute interactive 3D and AR experiences. It provides software development kits (SDKs), tools, and support to easily build augmented reality content for mobile apps and websites.
Some key features of Zappar include:
- Cross-platform SDKs for iOS, Android, and JavaScript to add AR capabilities into native and web apps
- An AR authoring tool called ZapWorks to visually create and publish AR experiences without coding
- Image recognition and 3D tracking to anchor virtual content onto real-world images and objects
- Cloud hosting and content management tools
- Analytics to evaluate user engagement and conversion with AR content
- AR advertising and commerce solutions to drive product engagement, education, trials and sales
Zappar removes a lot of the complexities involved in building AR experiences. With their tools, anyone from developers to marketers and educators can create interactive 3D models, animations and more that users can access on a smartphone by scanning a simple image target. This makes it easy to add a visual “wow factor” to boost engagement with products, brands and information.