Google Analytics Mobile vs Smaato

Google Analytics Mobile

Description: Google Analytics Mobile is a mobile app that allows users to view real-time analytics for their websites and apps while on the go. It provides key metrics, allows drilling down into reports, and sends alerts about important changes.

Type: software

Smaato

Description: Smaato is a mobile ad platform and supply-side platform (SSP) that provides mobile ad monetization services for app developers and publishers. It allows publishers to manage their ad inventory, access demand from ad networks and buyers, and optimize revenue using automated tools.

Type: software

Google Analytics Mobile Features

• Real-time data
• Customizable dashboards
• Alerts and notifications
• Audience segmentation
• Multi-platform support (iOS, Android, web)
• Integrates with Google Analytics web
• Works offline
• Geolocation tracking
• Crash reporting
• Attribution modeling
• Funnel visualization
• Cohort analysis

Smaato Features

• Real-time bidding ad exchange
• Ad mediation & optimization
• Publisher dashboard & analytics
• SDKs for iOS, Android, Unity, etc
• Anti-fraud technology
• Global demand from ad networks & DSPs