Looker Studio vs Matomo

Looker Studio

Description: Looker Studio is a business intelligence and data analytics platform that enables users to explore, visualize and share data through an intuitive web interface. It features drag-and-drop tools to build dashboards, reports and data applications quickly without coding.

Type: software

Matomo

Description: Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Type: software

Pricing: Open Source

Looker Studio Features

• Drag-and-drop interface to build dashboards, reports and apps
• Prebuilt customizable visualizations (charts, tables, maps, etc.)
• Interactive data exploration with filtering, drilling, pivoting
• Scheduled email reports and alerts
• Embedding analytics into web and mobile apps
• REST API and SDKs for integration
• Granular access control and permissions
• Git-based workflow for development and deployment

Matomo Features

• Real-time analytics
• Customizable dashboards
• Goal and funnel tracking
• Heatmaps
• A/B testing
• Custom segments
• API access
• Plugin ecosystem

Looker Studio

• Not listed

Matomo

• Open Source