Smaato vs Validately

Smaato

Description: Smaato is a mobile ad platform and supply-side platform (SSP) that provides mobile ad monetization services for app developers and publishers. It allows publishers to manage their ad inventory, access demand from ad networks and buyers, and optimize revenue using automated tools.

Type: software

Validately

Description: Validately is a remote user research platform that allows you to easily recruit participants and conduct usability studies, surveys, card sorts, prototype tests and more. It makes user research fast, easy and affordable.

Type: software

Smaato Features

• Real-time bidding ad exchange
• Ad mediation & optimization
• Publisher dashboard & analytics
• SDKs for iOS, Android, Unity, etc
• Anti-fraud technology
• Global demand from ad networks & DSPs

Validately Features

• Remote user testing
• Recruitment tools
• Usability studies
• Card sorting
• Surveys
• Prototype testing
• Screeners
• Record sessions
• Analytics and reporting