ZoomInfo vs DiscoverOrg

Struggling to choose between ZoomInfo and DiscoverOrg? Both products offer unique advantages, making it a tough decision.

ZoomInfo is a Business & Commerce solution with tags like crm, lead-generation, marketing-automation.

It boasts features such as Contact database of over 200 million business people, Lead enrichment to append missing data to contacts, Email tracking to see who opened/clicked emails, CRM and marketing automation integration, Chrome extension for prospecting on LinkedIn, Company profiles and org charts, Predictive lead scoring, Customizable sales workflows and pros including Massive database of prospects, Great for sales prospecting and outreach, Lead enrichment saves time, Powerful integration options, Easy to use Chrome extension, Helpful company intelligence, Lead scoring to prioritize outreach, Custom workflows to optimize sales process.

On the other hand, DiscoverOrg is a Business & Commerce product tagged with crm, lead-generation, prospecting.

Its standout features include Company and contact data, Firmographic and technographic data, Intent data and insights, Sales intelligence and prospecting tools, Integrations with CRM and sales automation tools, and it shines with pros like Comprehensive and accurate data on companies and contacts, Insights to help identify and prioritize qualified leads, Integrations with popular sales and marketing tools, Customizable alerts and notifications.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

ZoomInfo

ZoomInfo

ZoomInfo is a software as a service (SaaS) platform that provides companies with business-to-business data to identify prospects, enable sales and marketing automation, and provide intelligence on customers. It combines powerful data and AI to fuel growth.

Categories:
crm lead-generation marketing-automation

ZoomInfo Features

  1. Contact database of over 200 million business people
  2. Lead enrichment to append missing data to contacts
  3. Email tracking to see who opened/clicked emails
  4. CRM and marketing automation integration
  5. Chrome extension for prospecting on LinkedIn
  6. Company profiles and org charts
  7. Predictive lead scoring
  8. Customizable sales workflows

Pricing

  • Subscription-Based

Pros

Massive database of prospects

Great for sales prospecting and outreach

Lead enrichment saves time

Powerful integration options

Easy to use Chrome extension

Helpful company intelligence

Lead scoring to prioritize outreach

Custom workflows to optimize sales process

Cons

Very expensive compared to competitors

Limited free plan options

Contacts not always up-to-date

Email tracking seen as spammy by some

Slow and clunky interface

Steep learning curve

Chrome extension is hit or miss

Workflows can be complex to build


DiscoverOrg

DiscoverOrg

DiscoverOrg is a sales and marketing intelligence platform that provides data on companies, contacts, and sales professionals to help users identify prospects, shorten sales cycles, and close more deals. It offers contact data, firmographics, technographics, intent data, and other insights.

Categories:
crm lead-generation prospecting

DiscoverOrg Features

  1. Company and contact data
  2. Firmographic and technographic data
  3. Intent data and insights
  4. Sales intelligence and prospecting tools
  5. Integrations with CRM and sales automation tools

Pricing

  • Subscription-Based

Pros

Comprehensive and accurate data on companies and contacts

Insights to help identify and prioritize qualified leads

Integrations with popular sales and marketing tools

Customizable alerts and notifications

Cons

Relatively expensive pricing compared to some competitors

Limited functionality for smaller businesses or individual users

Potential data accuracy issues or outdated information