What is AdEx Network?
AdEx Network is a decentralized digital advertising platform built on blockchain technology. It was launched in 2017 with the goal of creating a more transparent, efficient, and fair advertising ecosystem.
Some of the key features and benefits of AdEx Network include:
- Uses blockchain technology to ensure transparency in ad impressions, clicks, and payments
- Connects publishers and advertisers directly through smart contracts rather than middlemen
- Aims to reduce ad fraud by using verifiable data on the blockchain
- Publishers can earn more as middlemen commissions are cut out
- Advertisers get better data and reporting on ad campaigns
- Uses native ADX utility tokens for transactions on the platform
- Open source platform that developers can build custom advertising solutions on
By decentralizing the digital ad industry and relying on the security and transparency of blockchain, AdEx Network hopes to tackle common issues like lack of transparency, ad fraud, fake traffic, etc. Its goal is to make digital advertising better for both publishers and advertisers.
Google AdSense, Ezoic, GreedyGame AdX, BuySellAds.com, Google Ads Creator by Clever Ads, Google AdWords, ADS75, Basic Attention Token, Collectcent, Zaplook are some alternatives to AdEx Network.