Discover the popular arcade game franchise Anikatsu by Bandai Namco Entertainment, where players dress up avatars and compete in fashion contests through card scanning, accompanied by various media adaptations such as anime, manga, and merchandise.
Anikatsu is an arcade game franchise developed and published by Bandai Namco Entertainment. It is aimed primarily at young girls and revolves around using fashion cards to dress up avatars, which then compete in fashion contests.
Gameplay involves scanning physical cards sold separately to build up a collection. Each card unlocks a specific outfit or accessory that players can use to customize their avatars. There are over 3000 cards to collect across the Anikatsu lineup.
After dressing up their avatars, players can enter Fashion Shows and vote on contestants. The most popular looks gain points. Anikatsu arcade machines can link up for multiplayer competitions and special events.
In addition to the arcade games, the Anikatsu franchise includes anime series, manga, console and mobile games, music albums, and a popular merchandise line. It has become a major multimedia hit among its target demographic in Japan.
The fashion doll-like nature of Anikatsu has drawn comparisons to franchises like Barbie and Bratz. It encourages creativity through its flexibility and vast wardrobe options. Fans enjoy collecting cards and competing to become top stylist.
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