A free browser extension promoting smaller businesses and websites, suggesting alternatives when visiting popular sites like Amazon or Facebook.
Browser Fairy is a free open-source browser extension available for Chrome, Firefox, and Edge. When you visit popular websites like Amazon, Facebook, YouTube, or Google, Browser Fairy will subtly suggest alternative options to consider.
The goal of Browser Fairy is to encourage internet users to shop at small businesses, connect with niche social networks, watch independent video creators, and use privacy-focused search engines. It aims to promote alternatives to the major tech giants that dominate much of online activity.
When installed, Browser Fairy runs quietly in the background. As you browse the web normally, if you land on an Amazon product page for example, Browser Fairy may display a small notification nudging you to look for that product on Etsy or eBay instead. Or if you're watching a video on YouTube, it may recommend similar videos from Vimeo or Peertube creators.
Browser Fairy's suggestions are contextual and personalized over time based on your interests and browsing habits. The extension avoids being annoying or disruptive so it tends to go unnoticed, gently guiding you to discover new corners of the internet.
In sum, Browser Fairy strives to diversify internet usage and funnel traffic to smaller sites and businesses. As more extensions and tools like it emerge, the hope is to decentralize the web so it's not dominated by just a handful of companies.
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