Cassiopeia
Cassiopeia is an open-source alternative to Mailchimp for creating email newsletters and managing email marketing campaigns. It provides user-friendly templates, automation, analytics, and integration with CRM and payment systems.
newsletters
email-campaigns
templates
automation
analytics
crm-integration
Cassiopeia: Open-Source Email Marketing Solution
An open-source alternative to Mailchimp for creating email newsletters and managing email marketing campaigns with user-friendly templates, automation, analytics, and CRM/Payment system integrations.
What is Cassiopeia?
Cassiopeia is an open-source, self-hosted alternative to Mailchimp for email marketing and newsletter creation. It provides many of the same key features as Mailchimp but gives you more control and customization as you host and manage the software yourself.
Key features and benefits of Cassiopeia include:
- User-friendly email templates and drag-and-drop builder to quickly create professional newsletters, broadcasts, and automations without any coding
- Options for sign-up forms, targeted subscriber lists, segmentation, and tags for personalized, relevant messaging
- Automation for welcome emails, anniversaries, birthdays, abandoned carts and more to engage customers and turn them into loyal fans
- Detailed contact analytics showing open rates, click rates, unsubscribes, and more to optimize campaigns
- Seamless CRM and payment system integration (e.g. Stripe) for a complete customer experience from acquisition to transactions
- Self-hosted open-source software with full control, customization, white-label options, and data ownership
- Active community support forum for advice, troubleshooting, feature requests and development collaboration
Overall, Cassiopeia provides a feature-rich, flexible email marketing and newsletter solution without the high costs or loss of control associated with proprietary SaaS services. And as open-source software, it will continue to improve over time through community contributions.
Cassiopeia Features
Features
- Drag-and-drop email builder
- Automation with workflows
- A/B testing
- Analytics and reports
- Integration with CRMs
- Segmentation and targeting
- Email templates
- Landing pages
Pricing
- Open Source
- Self Hosted
Pros
Free and open source
User-friendly interface
Powerful features
Self-hosted - own your data
Customizable and extensible
Cons
Limited integrations compared to Mailchimp
Steeper learning curve
Less beginner-friendly than Mailchimp
Smaller user community
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