Clarabridge helps businesses gather feedback from customers across multiple channels, using AI and text analytics to analyze unstructured feedback and provide insights for improving customer satisfaction.
Clarabridge is a comprehensive customer experience management platform designed to help businesses collect, analyze and act on customer feedback gathered from various sources like phone calls, surveys, emails, chat, social media and more. It utilizes artificial intelligence, natural language processing and text analytics to transform unstructured customer data like call transcripts, survey verbatims etc. into meaningful insights.
Some of the key features of Clarabridge include:
- Omnichannel data aggregation - Ingest feedback data from multiple online and offline sources into a single platform
- Sentiment analysis - Automatically detect consumer sentiment and emotion from text feedback
- Root cause analysis - Identify key drivers of satisfaction or dissatisfaction from customer feedback
- Workflow automation - Create predefined workflows to automatically categorize and route customer feedback for appropriate response
- Reporting and analytics - Gain actionable insights through customized reports, dashboards and analysis.
- Closed-loop integration - Share insights from customer feedback directly with frontline employees to facilitate fast response and service recovery.
By consolidating both quantitative structured data and unstructured customer feedback data into one system, Clarabridge enables brands to get a complete 360-degree view of the customer journey. The actionable insights help businesses identify weak spots in the customer experience and rapidly diagnose issues for quick resolution leading to higher customer satisfaction.
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