What is Informizely?
Informizely is a leading web and mobile optimization platform that enables companies to test and optimize digital experiences. The software facilitates A/B testing, multivariate testing, website optimization, and personalization to help businesses understand customer behavior, increase conversion rates, and maximize revenue growth.
Key features of Informizely include:
- Visual editor - Build A/B tests with an easy drag-and-drop interface without coding.
- Ideation - Get recommendations for tests based on industry best practices.
- Advanced segmentation - Target specific groups based on behaviors, device types, locations and more.
- Integrations - Connect to analytics, tag managers, CRMs, and other tools in your tech stack.
- Progressive Web Apps (PWA) support - Test and optimize next-generation mobile web experiences.
- Enterprise-grade security and permissions.
- Detailed reporting on test results and customer behavior.
- Dedicated account management and technical support options.
Informizely is used by leading Fortune 500 companies and innovative brands across retail, media, travel, finance and other verticals to accelerate digital growth. Customers include Starbucks, General Electric, The New York Times, BNP Paribas and other leading enterprises.
The company was founded in 2009 and is headquartered in San Francisco, with additional offices globally. Over $200 million total capital has been invested into Informizely from top VC firms and strategic investors.