Informizely

Informizely

Informizely is an A/B testing and website optimization platform that allows users to test changes to web pages and see how they impact conversions and analytics. It provides an intuitive visual editor for building tests without code.
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Informizely: A/B Testing & Website Optimization Platform

Analyze the impact of website changes on conversions and analytics with Informizely's intuitive visual editor, no coding required.

What is Informizely?

Informizely is a leading web and mobile optimization platform that enables companies to test and optimize digital experiences. The software facilitates A/B testing, multivariate testing, website optimization, and personalization to help businesses understand customer behavior, increase conversion rates, and maximize revenue growth.

Key features of Informizely include:

  • Visual editor - Build A/B tests with an easy drag-and-drop interface without coding.
  • Ideation - Get recommendations for tests based on industry best practices.
  • Advanced segmentation - Target specific groups based on behaviors, device types, locations and more.
  • Integrations - Connect to analytics, tag managers, CRMs, and other tools in your tech stack.
  • Progressive Web Apps (PWA) support - Test and optimize next-generation mobile web experiences.
  • Enterprise-grade security and permissions.
  • Detailed reporting on test results and customer behavior.
  • Dedicated account management and technical support options.

Informizely is used by leading Fortune 500 companies and innovative brands across retail, media, travel, finance and other verticals to accelerate digital growth. Customers include Starbucks, General Electric, The New York Times, BNP Paribas and other leading enterprises.

The company was founded in 2009 and is headquartered in San Francisco, with additional offices globally. Over $200 million total capital has been invested into Informizely from top VC firms and strategic investors.

Informizely Features

Features

  1. Visual editor for building A/B tests without code
  2. Integrations with analytics platforms like Google Analytics
  3. Real-time reporting on test results and conversion rates
  4. Segmentation to target tests to specific audiences
  5. Multivariate testing
  6. Progressive Web App (PWA) support
  7. Server-side testing for personalization

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to use visual editor

Powerful segmentation and targeting capabilities

Real-time results and reporting

Integrates with many tools/platforms

Good for optimizing landing pages and user flows

Cons

Can get pricey for larger enterprises

Some more advanced features require developer help

May need IT support to install code snippets

Not as full-featured as dedicated A/B platforms


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