What is Kenelyze?
Kenelyze is a customer data platform (CDP) designed to help companies collect, unify, and activate customer data from various sources in order to drive revenue growth, improve marketing effectiveness, and deliver personalized customer experiences across channels.
Key capabilities and benefits include:
- Consolidating customer data from diverse sources like CMS, CRM, mobile apps, email, social media, and more to build unified customer profiles with a single source of truth.
- Applying machine learning to segment audiences and uncover actionable insights from customer data.
- Activating unified customer profiles by integrating with marketing and advertising tools to orchestrate personalized messaging across channels.
- Providing marketers with self-service access to customer data to inform campaigns.
- Helping sales teams access buyer insights to have better engagement.
- Enabling product teams to analyze customer usage data to guide development.
- Measuring marketing performance with attribution modeling.
- Ensuring data governance, security and compliance.
Overall, Kenelyze CDP aims to help companies harness the value of customer data, drive better business decisions, improve customer experiences, and accelerate growth.