Meitu

Meitu: Photo and Video Editing App with Filters and Effects

A popular photo and video editing app developed in China, offering filters, effects, and beautification tools for a young demographic interested in selfie culture.

What is Meitu?

Meitu is a free photo and video editing application developed by Meitu, Inc, a Chinese technology company. The app first launched in China in 2008 and has become massively popular among young people, especially women interested in selfie culture and beauty enhancement editing.

A key feature that sets Meitu apart from other editing apps is its array of beauty and makeup filters and effects. Users can smooth skin, brighten and enlarge eyes, reshape face structure to be more slender, apply virtual makeup like eye shadow and lipstick, add beauty spots, change hair color, and more. The app offers styles and trends popular in China and Asia.

In addition to beauty editing, Meitu provides standard photo editing features as well like cropping, rotating, color adjustment, applying art filters, adding text, stickers, and frames. There is also a community component for sharing photos and discovering styles and trends.

Meitu has expanded beyond mobile to offer desktop editing software, online cloud storage, and even smartphones with high-spec cameras optimized for selfies. It has reached close to 500 million users, though the vast majority are concentrated in Asia. The app receives criticism from some over its unrealistic beauty standards and filtering.

Meitu Features

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