Qualitative data analysis software for organizing, analyzing, and finding insights in non-numerical or unstructured data like interviews, open-ended survey responses, articles, social media, and web content.
NVivo is a qualitative data analysis software platform designed for researchers working with rich text-based and multimedia information, where deep levels of analysis on small or large volumes of data are required. NVivo is used across a wide range of fields from academia, to government and commercial organizations.
Some of the key features of NVivo include:
- Importing and analyzing interviews, articles, social media, web content and more
- Coding text, audio, video and images and analyzing the frequencies of codes
- Visualizing data through charts, graphs, word clouds and maps
- Powerful querying to find patterns and connections in your data
- Keeping all data and analysis in one file for easy access and sharing
- Compatible with Mac, Windows and the web for accessibility
NVivo helps you organize disparate qualitative data sources, code and classify data based on themes, interpret and visualize the data to draw out insights, and report on the findings. It enhances the rigour and transparency of qualitative analysis, while making analysis of non-numerical data as efficient as possible. It's used by academics, governments and organizations globally to turn rich qualitative data into impactful analysis.