Oracle CRM icon

Oracle CRM

Oracle CRM is a customer relationship management platform designed for sales, marketing, and service teams to manage customer interactions. It provides capabilities for lead and opportunity management, marketing automation, sales forecasting, customer service, and more.

What is Oracle CRM?

Oracle CRM is a feature-rich customer relationship management (CRM) platform developed by Oracle Corporation. It is designed to help sales, marketing, and service teams manage end-to-end customer interactions and optimize business processes.

Key capabilities and benefits of Oracle CRM include:

  • Sales force automation - Manage leads, opportunities, accounts, contacts, sales forecasts, territories, and more.
  • Marketing automation - Create, execute, and track marketing campaigns across multiple channels.
  • Customer service and support - Case management, knowledge base, omnichannel engagement.
  • Robust analytics and reporting - Prebuilt and custom reports to extract actionable insights.
  • Flexible customization using simple point-and-click tools.
  • Seamless integration with Oracle ERP and databases as well as third-party applications.
  • Deployment flexibility - On-premises or Oracle Cloud.
  • Mobile access using responsive web design and native apps.
  • Industry-specific editions available for public sector, professional services, manufacturing and more.

Overall, Oracle CRM provides a full-featured CRM platform to help companies streamline processes, improve customer interactions, and make informed data-driven decisions across sales, marketing, service, and other business functions.

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