What is Oracle CRM?
Oracle CRM is a feature-rich customer relationship management (CRM) platform developed by Oracle Corporation. It is designed to help sales, marketing, and service teams manage end-to-end customer interactions and optimize business processes.
Key capabilities and benefits of Oracle CRM include:
- Sales force automation - Manage leads, opportunities, accounts, contacts, sales forecasts, territories, and more.
- Marketing automation - Create, execute, and track marketing campaigns across multiple channels.
- Customer service and support - Case management, knowledge base, omnichannel engagement.
- Robust analytics and reporting - Prebuilt and custom reports to extract actionable insights.
- Flexible customization using simple point-and-click tools.
- Seamless integration with Oracle ERP and databases as well as third-party applications.
- Deployment flexibility - On-premises or Oracle Cloud.
- Mobile access using responsive web design and native apps.
- Industry-specific editions available for public sector, professional services, manufacturing and more.
Overall, Oracle CRM provides a full-featured CRM platform to help companies streamline processes, improve customer interactions, and make informed data-driven decisions across sales, marketing, service, and other business functions.