Collect customer data, segment audiences, and activate personalized campaigns across channels with Owlata, a comprehensive CDP and marketing automation platform.
Owlata is a customer data platform (CDP) and marketing automation software designed to help B2C companies collect customer data from all touchpoints, build unified customer profiles, derive actionable insights, and orchestrate personalized omnichannel campaigns.
Key capabilities and benefits include:
Overall, Owlata acts as the central customer engagement system to increase relevancy, grow lifetime value and improve efficiencies for marketers.