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Owlata

Owlata is a CDP and Marketing automation platform that helps marketers collect customer data, segment audiences, and activate personalized campaigns across channels. Key features include customer profiles, analytics, AI-powered recommendations, workflow automation, and omnichannel engagement.

What is Owlata?

Owlata is a customer data platform (CDP) and marketing automation software designed to help B2C companies collect customer data from all touchpoints, build unified customer profiles, derive actionable insights, and orchestrate personalized omnichannel campaigns.

Key capabilities and benefits include:

  • Unified Customer Profiles - Consolidate customer data from all online and offline sources into a single customer view with predictive analytics and AI-recommendations.
  • Analytics & Insights - Analyze behavioral, transactional and contextual data to identify trends, opportunities and customer segments in real time.
  • Omnichannel Campaigns - Use insights to easily create and execute personalized campaigns across multiple channels like email, mobile push, onsite messaging, call center etc.
  • Workflow Automation - Design no/low-code automated multichannel customer journeys with triggers and conditional logic.
  • Partner Integrations - 200+ seamless integrations with marketing channels and data sources via APIs and connectors.
  • Privacy & Consent - Cookie-less data collection with full GDPR and CCPA compliance for consumer privacy and consent.
  • Flexible Deployment - Available via SaaS and on-premise deployment to fit business requirements.

Overall, Owlata acts as the central customer engagement system to increase relevancy, grow lifetime value and improve efficiencies for marketers.

Official Links

Official Website
owlata.eu

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