Quibi
Quibi was a short-form mobile video platform that launched in 2020. It featured videos and shows in episodes of 10 minutes or less, designed for viewing on smartphones. Quibi shut down operations in 2020 after struggling to gain subscribers.
mobile
shortform
video
entertainment
Quibi: Short-Form Mobile Video Platform
Short-form mobile video platform featuring 10-minute episodes, launched in 2020, shutting down operations due to subscriber struggles.
What is Quibi?
Quibi was a short-form mobile video platform service that launched in April 2020. It was founded by Jeffrey Katzenberg and Meg Whitman with the goal of creating a new entertainment platform for premium short-form video content designed specifically for viewing on smartphones.
The key features of Quibi included:
- Episodes and videos that were 10 minutes or less in length
- Designed for smartphone and mobile viewing with both horizontal and vertical formats
- High production value content from major Hollywood studios and producers
- Cost $4.99 per month for an ad-supported subscription or $7.99 per month for an ad-free subscription
Quibi lined up many top-tier creative partners from Hollywood and invested heavily in original programming featuring stars like Steven Spielberg, Guillermo del Toro, Jennifer Lopez and LeBron James. It launched with over 50 original shows and new episodes were added daily.
However, Quibi struggled to gain subscribers in its first year. Several factors contributed to its lack of adoption, including the high subscription cost, lack of support on TV screens, and launching during the COVID-19 pandemic. Quibi announced it would shut down operations in October 2020, only 6 months after launch.
Quibi Features
Features
- Mobile-only video platform
- Videos and shows in 10 minute or less episodes
- Designed for smartphone viewing
- Categorized content into movies, shows, news, sports, etc.
Pricing
- Subscription-Based
Pros
Convenient short-form content for on-the-go viewing
High production value content with big name talent
Innovative Turnstyle technology for landscape/portrait viewing
Cons
Only available on mobile devices
Limited content library compared to other streaming services
Struggled to gain subscribers and maintain growth
Official Links
The Best Quibi Alternatives
Top Video & Movies and Short-Form Video and other similar apps like Quibi
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