What is Recurly?
Recurly is a cloud-based subscription billing and recurring payments management platform designed for online businesses and SaaS companies. It allows companies to automate and optimize recurring billing operations like invoicing, payment processing, revenue recognition, and subscription management.
Key features of Recurly include:
- Flexible subscription plan and pricing model configuration
- Automated billing and invoicing for recurring payments
- Robust reporting and analytics on subscriptions and revenue
- Integrations with payment gateways like Stripe and PayPal
- Client libraries for embedding subscriptions in web apps
- Tools for dunning, renewals, and subscription changes
- Configurable workflows for different subscription types
Recurly removes the technical complexity associated with managing recurring billing for online businesses. Its automation and flexibility around billing models and integrations enables companies to optimize recurring revenue streams. The platform provides data-rich insights into customer subscriptions and behaviors to inform pricing and marketing tactics.
As an end-to-end subscription management solution, Recurly is mainly used by subscription ecommerce companies, SaaS and cloud services, publishers and digital content providers, and other online businesses with recurring payment models.