A simulation and management video game series where players create their own YouTube channel, produce videos, gain subscribers, and balance internet fame.
Youtubers Life is a simulation and management video game series developed by Spanish studio U-Play Online. The first game launched in 2016 for PC, PlayStation 4, and Xbox One. Two sequels, Youtubers Life 2 and Youtubers Life 3, released in 2021 and 2022 across multiple platforms.
In the Youtubers Life games, the player creates their own customizable YouTube avatar who aims to become an online celebrity by growing their channel. Gameplay focuses on balancing time and resources to script, shoot, edit, and upload viral videos while interacting with other fictional video creators. As the channel gains subscribers and popularity from quality content, the player earns income to upgrade filming gear, take advanced editing classes, customize their avatar, design the YouTube studio, and slowly work towards internet superstardom.
The light business simulation gameplay loop has players managing basic needs like energy, hunger and fun by having their avatar sleep, eat, take breaks or party with other YouTubers. Strategic decisions factor into channel growth, like identifying popular genres to produce videos in or collabing with bigger YouTubers. The game constantly pushes the player to analyze channel analytics and trends to inform their content and brand strategy.
With colorful HD graphics and a relatable influencer storyline, the casual, upbeat Youtubers Life game series allows players to creatively direct their own YouTube channel while balancing friendships, fame, and burnout.