Instacart

Instacart

Instacart is an online grocery delivery service that allows customers to shop for groceries from local stores via a mobile app or website. Customers can browse aisles, select items, and schedule delivery or pickup within an hour or at a more convenient time.
Instacart image
grocery delivery online-shopping mobile-app

Instacart: Shop Groceries Online

Online grocery delivery service allowing customers to shop from local stores via mobile app or website, with flexible scheduling options for delivery or pickup.

What is Instacart?

Instacart is an American company that operates a grocery delivery and pick-up service in the United States and Canada. The company offers same-day delivery from more than 650 retail partners in over 5,500 cities across North America.

Here's how Instacart works:

  • Customers visit Instacart.com or open the Instacart app, enter their zip code to view local store options
  • They can then virtually shop the aisles and shelves of stores like Kroger, Albertsons, Costco and more. Over half a million items are available.
  • Once an order is placed, an Instacart shopper will pick, pack and deliver the order to the customer in as fast as an hour or whenever is most convenient.
  • The delivery charge starts at $3.99 for same-day orders over $35. Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35.
  • An annual Instacart Express membership is available for $99 that offers unlimited free delivery on orders over $35.
  • In addition to groceries, customers can order from retailers like Petco, CVS, and liquor stores.
  • Payment is processed online and customers can tip directly in the Instacart app.

Overall, Instacart makes online grocery delivery convenient, affordable and accessible to households across North America.

Instacart Features

Features

  1. Online grocery shopping
  2. Delivery and pickup options
  3. Order from multiple stores in one cart
  4. Browse weekly sales and coupons
  5. Order alcohol delivery where available
  6. Prescription delivery
  7. Loyalty programs and rewards

Pricing

  • Free
  • Subscription-Based

Pros

Saves time grocery shopping

Convenient delivery options

Access to sales and deals

Large product selection

Easy reordering

Cons

Delivery fees

Item availability issues

Picky shoppers

Price markups

Tipping expected


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