What is Nationbuilder?
Nationbuilder is a customer relationship management (CRM) and email marketing platform specifically designed for political campaigns and advocacy organizations. It integrates many key functions needed to run an effective political or advocacy campaign into a single platform.
Key features of Nationbuilder include:
- Contact database to manage information on supporters, volunteers, donors
- Ability to track relationships and interactions with contacts over time
- Email marketing and newsletter tools
- Text messaging tools
- Social media management and publishing
- Event management and ticketing
- Petition and form building tools
- Website and blog hosting
- Donation processing and fundraising tools
- Analytics on engagement across all channels
By combining these tools into an integrated system, Nationbuilder makes it easier for campaigns and organizations to have a centralized view of all their supporters and manage communications and organizing across both digital channels and in-person events.
The platform is designed specifically around political and advocacy needs like managing volunteers, handling high donation and email volumes, integrating voter data, and tracking engagement over election cycles. It aims to be an all-in-one organizing platform tailored for these types of organizations.