Priceline.com is a travel booking site that allows users to name their own price for airline tickets, hotel rooms, rental cars, cruises, and vacation packages. It connects travelers with providers who are willing to accept lower prices.
Priceline.com is an online travel booking service that allows users to make reservations for flights, hotels, rental cars, cruises, and vacation packages. Its main claim to fame is the "Name Your Own Price" feature which lets travelers place a bid for travel services and get it if one of Priceline's providers accepts the offer.
Users enter their ideal travel dates and destinations along with the lowest price they are willing to pay. Priceline then communicates the bid to participating airlines, hotels, etc. to see if any are willing to accept that rate. If there is availability for those dates, the bid may get accepted and the user books the travel reservation at the price they named.
In addition to the flexible bidding system, Priceline also offers traditional booking services for published fares and rates. Travelers can search for specific flights or hotels and book them for the listed price if available.
The advantage of using Priceline over other travel sites is the ability to save money by naming your own price. The tradeoff is that travelers don't know the exact airline or hotel they'll get until after purchase. The service appeals most to flexible travelers who are looking for a good deal.