What is Suralink?
Suralink is a software platform designed for public relations professionals to help manage media relations and press coverage more efficiently. Some of the key features of Suralink include:
- Press release creation, distribution, and analytics - Create professional press releases, target relevant journalists, and track opens, clicks, and downloads.
- Media contact management - Maintain an up-to-date database of media contacts and integrate with email for targeted pitches.
- Coverage tracking and analytics - Easily track press mentions across print, online, broadcast, and social media outlets. Measure the impact through custom analytics reporting.
- Email marketing and outreach - Use targeted email campaigns to pitch stories and send follow-ups at scale while still maintaining personalization.
- Integration with leading PR platforms - Suralink integrates with other tools like Cision and Muck Rack for an end-to-end PR workflow.
Overall, Suralink aims to save public relations teams time on administrative tasks while providing insights to help them focus their efforts and demonstrate the impact of their work. The platform is designed for PR agencies, corporate communications teams, non-profit organizations, and government institutions.