Top Producer

Top Producer

Top Producer is a customer relationship management (CRM) and sales force automation software designed for real estate agents and brokers. It includes contact management, listing management, marketing tools, transaction management, analytics, and other features to streamline real
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crm sales real-estate analytics

Top Producer: Real Estate CRM and Sales Force Automation Software

Top Producer is a customer relationship management (CRM) and sales force automation software designed for real estate agents and brokers. It includes contact management, listing management, marketing tools, transaction management, analytics, and other features to streamline real estate sales workflows.

What is Top Producer?

Top Producer is a customer relationship management (CRM) and sales force automation software application designed specifically for real estate professionals including agents, brokers, and teams. First launched in 1993, Top Producer aims to optimize real estate sales by providing an all-in-one toolkit to manage contacts, listings, transactions, marketing and communications.

Key features of Top Producer CRM include:

  • Contact Management - Organize client contact details, communications, notes, reminders and tasks in one central database.
  • Listing Management - Input listing details with photos, mapping integration and status tracking.
  • Marketing Tools - Create print and digital campaigns including drip email, direct mail, social media posting.
  • Transaction Management - Track deals from initial lead through closing with status automation.
  • Mobile Access via Top Producer HomeBase app - Access contacts, schedules and key data on-the-go.
  • Analytics & Reporting - Built-in sales performance reports plus integration with otras analytics platforms.

Top Producer aims to boost real estate agent productivity by centralizing key information in an accessible, sharable platform. It can integrate with other popular real estate platforms like MLS databases. Different versions are available for individual agents up to large brokerages.

Top Producer Features

Features

  1. Contact management
  2. Listing management
  3. Marketing tools
  4. Transaction management
  5. Analytics

Pricing

  • Subscription-Based
  • Custom Pricing

Pros

Designed specifically for real estate professionals

Integrates with MLS systems

Lead generation and nurturing tools

Mobile access

Custom reporting and analytics

Cons

Steep learning curve

Can be pricey for smaller agencies

Limited integration with other software

Requires training and onboarding


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