What is TrueCar?
TrueCar is an online automotive marketplace founded in 2005 that provides transparent pricing data and tools to empower consumers to make informed decisions when buying or selling a car. TrueCar works by connecting consumers with a nationwide network of over 15,000 Certified Dealers to provide upfront pricing information and a hassle-free buying experience.
When a consumer configures and submits details on the car they are interested in through TrueCar's website or mobile apps, local TrueCar Certified Dealers provide upfront competitive pricing and incentive data specific to the consumer's location and the actual vehicle configured. This gives the consumer insight into what others paid for the same car recently in their area and assurance on the competitiveness of the offer.
In addition to pricing transparency, TrueCar certifies dealers based on customer satisfaction data and other factors, allowing consumers to shop confidently with dealers committed to providing exceptional service. TrueCar also offers various car buying and selling tools like market analysis of what others paid, price reports, and trade-in estimates to further empower car buyers.
Overall, TrueCar aims to take the stress, uncertainty, and opacity out of the traditional car buying process. With access to competitive market pricing and pre-vetted dealers, TrueCar gives consumers confidence and control throughout the car buying journey.