Vocus.io
Vocus.io is a PR media monitoring and media database platform that allows users to monitor news coverage, find journalists, create media lists, and analyze PR efforts. It aims to help PR professionals track campaign success.
media-monitoring
media-database
journalist-database
pr-analytics
Vocus.io: PR Media Monitoring & Media Database Platform
Monitor news coverage, find journalists, create media lists, and analyze PR efforts with Vocus.io, a powerful PR media monitoring and media database platform designed to help PR professionals track campaign success.
What is Vocus.io?
Vocus.io is a comprehensive public relations software that offers a suite of tools to help PR professionals monitor news coverage, connect with media, create targeted media lists, measure campaign success, and more. Some key features of Vocus.io include:
- Media monitoring - Monitor news coverage across print, online, TV and radio sources. Set up alerts and get notifications whenever your company or topics of interest are mentioned.
- Influencer database - Access database of over 1.5 million influencers and journalists globally. Search by beat, location, publication type and more.
- Custom media lists - Build targeted media lists and email press releases and pitches.
- PR analytics - Analyze the reach and impact of PR efforts. Get visual summaries and reports.
- News distribution - Distribute press releases through the Vocus Wire network.
- Social media management - Manage company social profiles and monitor brand mentions.
With its media monitoring, outreach and PR measurement capabilities, Vocus.io aims to provide an all-in-one PR platform for modern communication teams to help them track campaign success and demonstrate PR value.
Vocus.io Features
Features
- Media Monitoring
- Media Database
- News Coverage Tracking
- Journalist Contact Database
- Media List Creation
- PR Campaign Analysis
Pricing
- Subscription-Based
Pros
Comprehensive media monitoring capabilities
User-friendly interface
Customizable alerts and reports
Robust media database
Helps streamline PR workflows
Cons
Can be expensive for smaller teams/orgs
May have too many features for simple use cases
Requires training and onboarding
Data accuracy depends on source quality
Official Links
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