WebMD is an online publisher of news and information pertaining to human health and well-being. It provides reliable content including peer-reviewed articles, news, tools and symptom checkers to a general readership.
WebMD is an online publisher of news and information pertaining to human health and well-being. Launched in 1996, it is one of the leading and most-visited consumer health information websites, providing users with both general health knowledge and personalized content. Content is based on health topics, conditions and treatments, getting pregnant, nutrition and healthy living, and alternative med.
WebMD features a health library covering over 7,000 health topics and links to local health listings in the United States. Medical content undergoes a thorough review process from an in-house team of physicians to ensure the site remains unbiased, and uses thoughtful content design and curation to engage readers. Other offerings include newsletters, health tools and calculators, continuing education for healthcare professionals, health related mobile apps, inspirational patient stories, medication interaction checker, and more.
As a free, advertising-supported platform, WebMD generates revenue primarily through advertising sponsorships. Given its credibility and popularity, WebMD offers an excellent channel for brands, businesses, and health organizations to engage with health-conscious consumers who are proactive in managing their health and wellness.
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