CleverTap

CleverTap

CleverTap is a customer engagement and analytics platform for mobile apps. It allows companies to track user behavior, segment audiences, and send targeted push notifications and in-app messages to encourage engagement and retention.
CleverTap image
mobile-analytics push-notifications user-segmentation customer-engagement

CleverTap: Customer Engagement & Analytics

A mobile app analytics platform for tracking user behavior, segmenting audiences, and sending targeted push notifications & in-app messages to encourage engagement & retention.

What is CleverTap?

CleverTap is a customer engagement and analytics platform designed specifically for mobile applications. It enables companies to:

  • Track and analyze user behavior within their mobile apps to understand usage patterns.
  • Segment users based on attributes like demographics, behavior, and more to create targeted audience groups.
  • Engage users through personalized push notifications and in-app messages tailored to their interests and actions.
  • Optimize the customer experience and improve conversion rates through A/B testing of campaigns.
  • Measure marketing campaign performance and return on investment.

The CleverTap platform includes features for push notifications, in-app messaging, user segmentation, funnels for tracking conversion flows, and dashboards displaying key metrics and trends. All user data is unified in real-time for comprehensive analysis and activation.

As a mobile-first solution, CleverTap is optimized to help mobile consumer brands boost engagement, retention and revenue through timely and relevant customer interactions. Leading companies across various industries use CleverTap to communicate with over a billion mobile devices globally.

CleverTap Features

Features

  1. User segmentation
  2. Behavioral analytics
  3. Push notifications
  4. In-app messaging
  5. A/B testing
  6. Funnels
  7. Retention tools

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to implement and use

Powerful segmentation and targeting

Real-time analytics and reporting

Integrates with other marketing tools

Scales to large user bases

Cons

Can get expensive at higher tiers

Limited free plan options

Steep learning curve for advanced features

Requires developer resources to implement


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