What is Fanatics?
Fanatics is a leading online retailer of licensed sports merchandise, catering to fans looking to purchase jerseys, hats, collectibles, and more for their favorite sports teams. Originally founded in 1995 as Football Fanatics, the company initially focused only on NFL merchandise before expanding to cover over 300,000 products across all major professional and college sports leagues.
Key features of the Fanatics ecommerce platform include:
- Partnerships with all major sports leagues like NFL, NBA, MLB, NHL, NCAA, NASCAR allowing Fanatics to sell officially licensed gear for thousands of teams
- Wide selection of products including jerseys, hats, t-shirts, collectibles, gifts, and accessories in an easy-to-navigate online store
- Fanatics-branded online stores for specific sports leagues and teams, allowing each organization to offer a customized gear shop for their fans
- Cutting-edge photorealistic images and renderings displaying how products will look with team customizations applied
- Integrations with inventory and order management systems to enable quick fulfillment and shipping
- Capabilites for creating personalized fan gear with custom names/numbers through on-demand manufacturing
By securing exclusive long-term partnerships across virtually every major sports league, Fanatics has established itself as the premier online destination for fans to purchase their favorite team apparel and merchandise.