JUMIA
Jumia is a leading ecommerce platform in Africa, offering a marketplace for buyers and sellers across multiple African countries. Founded in 2012, Jumia brings affordable products, convenient delivery, and secure payments to millions of customers.
marketplace
delivery
payments
customers
sellers
africa
Jumia: Leading Ecommerce Platform
African ecommerce marketplace for buyers and sellers, offering affordable products, convenient delivery, and secure payments
What is JUMIA?
Jumia is the leading pan-African ecommerce platform, operating an online marketplace for buyers and sellers as well as logistics and payment services. Founded in 2012 by Rocket Internet, Jumia has rapidly grown to become the top shopping destination in Africa.
Jumia operates in 11 countries across Africa including Nigeria, Egypt, Morocco, Ivory Coast, Kenya and Tunisia. The platform offers everything from fashion and beauty products, home appliances, smartphones, groceries and more. Jumia provides access to both local products as well as international brands previously unavailable in many markets.
A key element of Jumia's value proposition is enabling affordable delivery through its Jumia Logistics service. By setting up a network of local partners as well as leveraging innovative distribution models like drop shipping, Jumia makes shipping accessible and cost-effective. Jumia also facilitates secure online payment through options like cash on delivery.
As of 2020, Jumia reported over 6.8 million active customers and close to $200 million in merchandise value transacted annually. The company went public in 2019 with a listing on the NYSE, making it the first African tech startup to list on a major global exchange.
JUMIA Features
Features
- Online marketplace
- Wide selection of products
- Mobile apps
- Payment options
- Delivery services
- Seller platform
- Classified ads
- Food delivery
- Travel bookings
- Deals and promotions
Pricing
- Freemium
Pros
Large selection of products
Convenient shopping and delivery
Secure payments
Connects buyers and sellers across Africa
Offers deals and promotions
Mobile apps make shopping easy
Cons
Limited to Africa currently
Delivery can be slow in some areas
Some fake or low quality products
Customer service could be improved
High fees for sellers
Official Links
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