What is YouTargets?
YouTargets is an AI and machine learning-powered marketing intelligence and media optimization platform created specifically to improve digital advertising performance. It enables advertisers, agencies, and publishers to easily integrate data from multiple sources, analyze audience and creative combinations, run experiments, apply intelligence to media buys, and achieve substantially higher campaign conversions.
Key capabilities and benefits include:
- Optimizing ad targeting - Analyze which interest, demographic, and placement combinations drive the highest conversion rates for precise targeting across web, mobile, streaming TV, etc.
- Improving creative performance - Continually A/B test ad creative elements including video, images, copy, layouts, calls-to-action, etc. to increase engagement.
- Applying intelligence to media buys - Leverage AI to optimize campaign budgets across platforms and make data-driven decisions on improving volume, efficiency, and results.
- Uncovering new opportunities - Discover untapped audiences and creative tactics through an analytical approach to testing and optimization.
- Driving higher conversion rates - Achieve hard ROI gains by quickly finding high converting combinations of targeting and creative.
YouTargets simplifies digital advertising experimentation and intelligence to help brands, agencies, and publishers improve performance, scale profitable customer acquisition, and maximize return on ad spend.