Draw Something!

Draw Something!

Draw Something! is a mobile app that allows users to play Pictionary-style games with friends or random opponents. Players take turns drawing a word or phrase while the other player guesses to earn coins and unlock new colors and tools.
Draw Something! image
drawing pictionary multiplayer mobile social

Draw Something!: Draw Pictionary-Style Games with Friends or Random Opponents

A mobile app that lets users play Pictionary-style games, guessing words or phrases while drawing to earn coins and unlock new colors and tools.

What is Draw Something!?

Draw Something! is a social word-guessing game app developed by OMGPOP and launched on iOS, Android, and Facebook in 2012. At its peak, Draw Something! had over 50 million monthly active users.

The gameplay mechanics are similar to Pictionary. Users are matched with a random opponent or can choose to play with friends. One player is given a word or phrase to illustrate, and the other player tries to guess the word. For each correct guess, both players earn coins that can unlock new colors and tools to use while drawing.

Draw Something! became popular due to its ease of use, recognizable interface, and social nature allowing users to connect with friends or make new ones. The simple line drawings tapped into people's inner artists. However, the app saw a decrease in users over time as the novelty wore off.

Competitors in the mobile social gaming space include Words With Friends, 4 Pics 1 Word, and Charades! Although none have matched the viral success of Draw Something at its peak.

Draw Something! Features

Features

  1. Real-time multiplayer drawing and guessing game
  2. Large library of words to draw from
  3. Chat with friends or random opponents
  4. Earn coins and level up to unlock new colors and tools
  5. Customizable avatars and usernames

Pricing

  • Freemium

Pros

Fun and addictive gameplay

Sharpens creativity and drawing skills

Good way to connect with friends

Large user base makes finding matches easy

Free to play

Cons

Contains ads

Drawing can be frustrating on a small screen

Matching with random players can be hit or miss

Coins are difficult to accumulate as a free user


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