A mobile app that lets users play Pictionary-style games, guessing words or phrases while drawing to earn coins and unlock new colors and tools.
Draw Something! is a social word-guessing game app developed by OMGPOP and launched on iOS, Android, and Facebook in 2012. At its peak, Draw Something! had over 50 million monthly active users.
The gameplay mechanics are similar to Pictionary. Users are matched with a random opponent or can choose to play with friends. One player is given a word or phrase to illustrate, and the other player tries to guess the word. For each correct guess, both players earn coins that can unlock new colors and tools to use while drawing.
Draw Something! became popular due to its ease of use, recognizable interface, and social nature allowing users to connect with friends or make new ones. The simple line drawings tapped into people's inner artists. However, the app saw a decrease in users over time as the novelty wore off.
Competitors in the mobile social gaming space include Words With Friends, 4 Pics 1 Word, and Charades! Although none have matched the viral success of Draw Something at its peak.
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