What is Lookback?
Lookback is a user experience research and usability testing software that allows product teams to capture qualitative insights into how users interact with their products. With Lookback, you can record video, audio, and screen interactions from actual users as they navigate your website or mobile app.
Key features of Lookback include:
- Remote user testing - Recruit participants and moderate tests remotely via screen sharing.
- Click mapping - Visualize clicks, taps, swipes overlaid on recordings to understand usage patterns.
- Feedback surveys - Distribute in-app surveys and feedback forms to capture user opinions.
- Session analytics - Analyze recordings to quantify behaviors like clicks, screens viewed, tasks completed.
- Clip sharing - Clip short segments of recordings to share user sessions with stakeholders.
- Integrations - Integrates with platforms like Jira, Slack, Figma to streamline sharing.
- Data privacy controls - Lookback is SOC 2 compliant and offers robust consent flows and data protections.
Overall, Lookback is designed specifically for UX and product teams to gain empathy into real user behaviors and turn qualitative insights into product improvements. With an intuitive interface and flexible implementation options, it’s a versatile UX research platform for fast-moving organizations.