Analytic Call Tracking
Analytic call tracking software tracks phone calls generated from online marketing campaigns to understand customer journeys and optimize return on ad spend. It provides insights into calls driven by ads, keywords, campaigns, etc.
call-tracking
analytics
marketing-attribution
Analytic Call Tracking: Track Customer Journeys & Optimize Ad Spend
Analytic call tracking software tracks phone calls generated from online marketing campaigns to understand customer journeys and optimize return on ad spend. It provides insights into calls driven by ads, keywords, campaigns, etc.
What is Analytic Call Tracking?
Analytic call tracking software integrates with existing analytics platforms to track phone calls as conversions from online marketing campaigns. It matches calls with the online sources, ads, keywords, campaigns, etc. that drove them to provide visibility into customer journeys.
Key features include:
- Matching phone calls to online marketing sources like PPC ads, organic traffic, email campaigns, etc.
- Tracking call quality metrics like duration, recordings, transcripts, etc.
- Analyzing call performance by source, ad group, keyword, campaign, landing page, etc.
- Attribution modeling to optimize marketing spend and improve ROI
- Integrations with Google Analytics, AdWords, Marketo and other marketing platforms
Analytic call tracking provides enhanced visibility and insights beyond standard website analytics into how online marketing drives offline phone calls. This allows businesses to optimize digital campaigns and strategies to improve conversions and return on ad spend.
Analytic Call Tracking Features
Features
- Track phone calls generated from online marketing campaigns
- Understand customer journeys and optimize return on ad spend
- Insights into calls driven by ads, keywords, campaigns, and more
- Call recording and transcription
- Call attribution and source tracking
- Real-time call analytics and reporting
Pricing
- Subscription-Based
Pros
Provides valuable insights to improve marketing performance
Helps optimize ad spend and ROI
Enables data-driven decision making
Integrates with various marketing platforms
Cons
Can be complex to set up and configure
Requires ongoing maintenance and optimization
Pricing may be higher than some alternatives
Official Links
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