What is Collateral?
Collateral is a software designed to help marketing, creative, and brand management teams organize, manage, and utilize their digital asset libraries more efficiently. Here are some key features and benefits of Collateral:
- Centralized cloud storage for all creative file types - photos, videos, PDFs, design files, etc.
- Intuitive folder structure and permissions controls to organize assets and control access
- Search tools, tags, and AI-powered discovery to easily find and reuse assets
- Review, comment, and approval workflow tools to streamline asset review processes
- Brand management tools to maintain visual brand identity and guidelines
- Integrations with design tools like Adobe Creative Cloud, Canva, and more
- Interfaces for multiple user types - creative, marketing, executives, clients, etc.
- Analytics and reporting on asset usage and trends
Overall, Collateral helps teams get more value from their existing creative libraries, save time through process automation, and ensure brand consistency across all assets. The software covers the full digital asset lifecycle within one centralized platform available across devices.