What is Drift.com?
Drift is a software company that offers a conversational marketing and sales platform designed to help businesses connect with potential customers and generate more leads through personalized conversations. Drift's key products and features include:
- Live Chat - Chatbots and human agents can engage website visitors in real-time conversations to answer questions, qualify leads, and book meetings.
- Email Marketing Automation - Create targeted email campaigns and leverage automation to nurture leads based on their behaviors and interests.
- Lead Scoring - AI evaluates and scores leads based on activities like website engagement and email opens to help sales teams prioritize hot leads.
- Conversational Ads - Chat ads engage website visitors to guide them to the right pages and capture contacts.
Key benefits of Drift include increasing sales qualified leads, capturing more contacts, improving sales productivity through lead prioritization, and providing a more personalized buying experience for customers. It integrates with popular marketing, sales, and CRM platforms.
Drift targets small, mid-market, and enterprise businesses across various industries looking to improve their digital marketing and sales processes. It offers customized pricing plans based on number of contacts engaged per month.