What is Opinionlab?
Opinionlab is a robust customer experience management software designed to help businesses gather and analyze customer feedback through surveys and reviews. It allows companies to collect feedback across various channels including email, web, and SMS surveys, review sites, social media, and more.
Key features of Opinionlab include:
- Customizable feedback forms and surveys to target different customer segments
- Automated distribution and trigger-based delivery of surveys via email, web intercept, SMS, QR codes etc.
- Advanced analytics and reporting to surface key metrics, uncover trends, and identify areas for improvement
- Integration capabilities with CRM systems and communication tools
- Role-based dashboards to share insights across teams
- Survey automation, targeted distribution, and workflow management
By centralizing multiple feedback channels into one system, Opinionlab provides businesses complete visibility into the customer journey. Its rich analytics allow brands to turn customer feedback data into actionable insights that can drive improvements in products, services and experiences. The goal is to help retain customers, fuel growth through referrals, and elevate brand reputation.