Trustpilot icon

Trustpilot

Trustpilot is an online review platform where customers can leave reviews and ratings for businesses. Businesses can claim their Trustpilot profile to respond to reviews and manage their online reputation.

What is Trustpilot?

Trustpilot is an online review platform founded in 2007 that allows customers to leave reviews and ratings for businesses. It operates across several countries and has over 30 million reviews. Key features of Trustpilot include:

  • Customers can leave star ratings out of 5 and write reviews detailing their experiences with a business.
  • Businesses can sign up for free Trustpilot accounts to claim their profiles, respond to reviews, invite customers to leave reviews, and manage their online reputation.
  • An open invite system that allows any customer to leave a review without needing to sign up.
  • Review filtering options for both positive and critical reviews.
  • Review tag system to highlight key elements in reviews like particular products or services.
  • Customizable review widgets that businesses can add to their websites.
  • Analytics tools for businesses to gain insights from customer reviews.
  • Integration options with eCommerce platforms like Magento and Shopify.

As an open and independent review platform, Trustpilot helps build trust in businesses by providing transparency into their customer service quality and products/services. Both businesses and consumers leverage these customer reviews in decision making.

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