IPerceptions
iPerceptions is a customer experience analytics platform that helps companies measure and improve the experience on their digital properties. It specializes in collecting customer feedback through surveys and analyzing it to identify areas for improvement.
customer-experience
surveys
analytics
iPerceptions: Customer Experience Analytics Platform
A platform that helps companies measure and improve the experience on their digital properties by collecting customer feedback through surveys and analyzing it to identify areas for improvement.
What is IPerceptions?
iPerceptions is a SaaS platform focused on digital customer experience analytics. It enables companies to measure and improve the experience customers have when engaging with their digital properties such as websites, mobile apps, intranets etc.
The main capabilities and features of iPerceptions include:
- Deploying feedback surveys like NPS, CSAT to collect structured customer feedback
- Analyzing feedback data to surface insights about drivers of good and bad experiences
- Integrating with digital properties to passively collect experience data through techniques like session replay and form analytics
- An optimization platform to identify high impact areas to improve measured through A/B testing tools
- Customer analytics dashboards and reporting to share insights across the organization
- APIs and integrations with leading applications like CRMs, Marketing Automation, Analytics and more
iPerceptions positions itself as an enterprise level voice of customer platform focused specifically at measuring and optimizing digital customer experiences through an integrated approach combining surveys, analytics, session replays etc.
IPerceptions Features
Features
- Real-time feedback collection through surveys
- Customer journey analytics
- Session replay technology
- Integration with call centers
- Custom reporting and dashboards
- Text analytics for open-ended responses
- Alerts and workflow automation
Pricing
- Subscription-Based
Pros
Provides actionable insights into customer experience
Identifies pain points and areas for improvement
Integrates qualitative and quantitative data
Easy to implement and use
Scales to collect large sample sizes
Cons
Can be expensive for smaller businesses
Setup and configuration requires some technical expertise
May require consultation to get full value from data
Survey fatigue can impact response rates over time
Official Links
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