Track and analyze activities via mobile app or website, record routes, times, pace, heart rate and more to compare performance.
Strava is a social fitness platform designed for athletes to track, analyze and share their activities. The company was founded in 2009 by Mark Gainey and Michael Horvath.
The platform allows users to record activities like running, cycling, swimming and more via mobile app or website. For each activity, Strava tracks metrics like distance, speed, elevation gain, heart rate and power. It uses GPS to map out routes and track pace and speed.
A key feature of Strava is the social and community aspects. Users can follow friends and pros to see their activities and comment or give kudos. Segment leaderboards show how you stack up against others who have completed the same trails or roads. Challenges, clubs and virtual races also allow friendly competition.
Strava offers both free and paid subscription plans. The free plan includes activity tracking and social features. Paid plans ($5-$8/month) add advanced performance analytics, training plans, route recommendations and workout creation tools.
Over 95 million athletes in 195 countries use Strava. It's especially popular with runners, cyclists, triathletes and hikers. However, it supports over 30 sports including climbing, skiing, snowboarding, kayaking, surfing and more.
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