Strava

Strava

Strava is a social fitness platform for athletes to track and analyze their activities via mobile app or website. Popular with runners and cyclists, it allows users to record routes, times, pace, heart rate and more to compare performance.
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running cycling training social analytics

Strava: Social Fitness Platform for Athletes

Track and analyze activities via mobile app or website, record routes, times, pace, heart rate and more to compare performance.

What is Strava?

Strava is a social fitness platform designed for athletes to track, analyze and share their activities. The company was founded in 2009 by Mark Gainey and Michael Horvath.

The platform allows users to record activities like running, cycling, swimming and more via mobile app or website. For each activity, Strava tracks metrics like distance, speed, elevation gain, heart rate and power. It uses GPS to map out routes and track pace and speed.

A key feature of Strava is the social and community aspects. Users can follow friends and pros to see their activities and comment or give kudos. Segment leaderboards show how you stack up against others who have completed the same trails or roads. Challenges, clubs and virtual races also allow friendly competition.

Strava offers both free and paid subscription plans. The free plan includes activity tracking and social features. Paid plans ($5-$8/month) add advanced performance analytics, training plans, route recommendations and workout creation tools.

Over 95 million athletes in 195 countries use Strava. It's especially popular with runners, cyclists, triathletes and hikers. However, it supports over 30 sports including climbing, skiing, snowboarding, kayaking, surfing and more.

Strava Features

Features

  1. Activity tracking and analysis
  2. Route planning and discovery
  3. Performance progress monitoring
  4. Social network for athletes
  5. Challenges and leaderboards

Pricing

  • Freemium
  • Subscription-Based

Pros

Detailed activity statistics

Motivation through social features

Route recommendations

Integrates with other fitness devices/apps

Free to use basic features

Cons

Subscription required for full functionality

Potential privacy concerns sharing data publicly

Battery drain from constant GPS tracking

Data accuracy depends on device used

Overemphasis on competition for some users


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